Shikhayitri

A Bengali textbook for class 9 and 10 students gained popularity through it’s Facebook page within a month

Objective & Approach

OBJECTIVE

APPROACH

The client Neva Prakashani wanted to promote their newly launched textbook of Bengali, Shikhayitri
for students class 9 and 10 through social media posts on Facebook for a duration of two months.

As the target audience was students the posts created were created keeping the content visual content and not text heavy. Catchy taglines, cartoon characters were used. Some of the posts were created keeping the parents in mind as they were a section of the target audience as well.